ABOUT

This project transforms a seasonal promotion into a bold urban CGI statement.
By bringing oversized branded elements into real city environments, the film creates a striking and memorable announcement of the Black Friday campaign.

CREATIVE IDEA
The video follows a pair of oversized Beauty Works shopping bags rolling through the streets of London.
As they move through the city, they pass key landmarks including Piccadilly Circus and Harrods, turning the urban environment into a stage for the campaign.
At Piccadilly Circus, the concept is elevated further — the brand’s video is seamlessly integrated into the iconic digital screen, reinforcing presence and amplifying visibility in one of the busiest advertising locations in the world.
The movement, scale, and media integration work together to create a dynamic and immersive Black Friday announcement.

insta: @haut_cgi_video
behance: @hautcgi