ABOUT

For the launch of the new Barely There Bangs by BeautyWorks x Huda Beauty, we developed a CGI Mixed Reality campaign designed to introduce the product in a bold and unexpected way.

CREATIVE IDEA
The idea was simple yet visually striking: make the transformation feel instant, seamless, and almost magical — just like the product itself.
Through a clean transformation mechanism, the bangs appear instantly — delivering a satisfying before-and-after moment that feels effortless and premium.

insta: @haut_cgi_video
behance: @hautcgi