ABOUT

AMC, a Lithuania-based audio technology company, approached Hatch to evolve their brand beyond its existing logo. The ambition was to build a richer visual identity that reflected the precision and emotional power of sound.


We expanded the brand system through a considered colour palette, defined typography, and a cohesive visual language that could flex across product, print, and campaign applications.


To launch the refreshed direction, we developed a distinctive campaign concept for audio industry magazines, exploring how sound can be visualised through dynamic, expressive graphic forms.