ABOUT

Which? – the product reviewing organisation – put profits from membership into lobbying/campaigning at the government, regulators and businesses to make consumers lives fairer, simpler and safer by addressing issues like energy pricing, improving the rail system and policing Brexit. Acting as strategist and creative, I established a provocative personality and tact which helped them to become the UK’s most effective campaign organisation.

Highlights

+ Creation of an identity system to unite differing topic areas and concepts/art direction for each individual campaign – 20+ total.
+ Brand parodying and creative ideas resulting in press coverage, threat of legal cases and record social media numbers.
+ Creative directing designers/illustrators/photographers and event agencies, and acting as client in
developing briefs and shaping output from creative agencies including VCCP, Droga5 and Grey.
+ Concept and creative direction for the Which? awards event ceremony and material – 2014 to 2018
+ All work self-initiated including additional marketing and advertising ideas for the main brand and other parts of the business which took duty away from or led direction of creative agencies