ABOUT

Harvey Nichols is well known for it's positive attributes in advertising that are associated with the brand - cosmopolitan, highly fashionable, trend driven, glamorous and opulent, with it's successful brand communication often utilising what customers already like, driving a positive perception.
So when we were briefed to create the new brand identity for the 4th Floor Hair Salon at the London Store - we created a series of glamorous characters as the new ' model faces' for the Salon. Each character and the Hair and Beauty identity were hand drawn and then taken in to Illustrator to render further.

Packs of price guides and booklets were also produced for customers to take away.
Hair today gone tomorrow with their very own brand of Naka Laka Superspray!.