ABOUT

The client was a high end, established mens fashion retailer who needed a versatile logo that could be applied at a range of sizes and still maintain a strong brand identity.
On first observation of the company name, the letters contain both reflection and symmetry. I experimented with this concept by using an angular, geometric font face. I felt this complimented the style well, whilst the white font colour against the black background gives a sense of sophistication and class.
Overall, the client was pleased with the final outcome and is beginning to use this within the product packaging of their clothes.