ABOUT

For many fighters, competing in a spar is like fighting in a video game. We were tasked with promoting the new kids’ classes at one of the best kickboxing, MMA, jiu-jitsu gyms in the country, and wanted to play off this idea. Real games, real gains.

Aims and objectives:

The main aims for Kaizen Academy were to generate brand awareness and increase engagement on social media platforms such as Facebook. They also wanted to grow their membership amongst kids, while also highlighting how they are leaders in the space. More info regarding objectives

Deliverables:

One short video targeted at kids’ classes
One short video targeted at adult classes