ABOUT

3-1-5 is an award-winning health club where you find world-class facilities and elite instructors. They lead the fitness space in Lancaster, having all the gym equipment to champion the journey of a healthy body & mind.

We produce seasonal content for them, each time finding new ways to drive sales and motivate the audience. This time around, we chose to cinematically display the hard work that their very own members put in.

Shot over two days, we selected a diverse range of members and filmed them showing off their physical craft. Being constantly aware of the gym's colour scheme, we lit the subjects aggressively, yet with precision, to communicate passion and inspire future members of the club.