ABOUT

I was approached by invades with the task of branding and coming up with a creative campaign to get students to buy tickets for racing events all across the UK. Invades is a ticket event agency where they get students all across the UK mainly from universities to get involved with new and upcoming events in their area. in this campaign, it was the horse racing. I went with a colourful and eye-catching colour scheme but contrasts with the old black and white horse racing imagery. I wanted to keep to the traditional proud heritage of the horse racing but with a youthful and modern twist that will attract young students to attend.

I created several cohesive posters that will be displayed on social media as well as physical posters around uni campuses.