Team Tiger - Internal Brand Project by Harry ManserWho liked - Team Tiger

Harry Manser Designer

ABOUT

The accounts teams at Catch A Fire's that look after out fantastic range of clients are all named after an animal that embodies their spirit.

In walks Team Tiger, our largest account team who covers a multinational planted-based food and beverage products manufacturer. They wanted to make their mark in the agency and to the client.

Why a Tiger?

The world greatest Ambush predator.

• Ambitious and committed to helping others
• Mighty, tough, powerful and dynamic
• Brave and adventurous and up for a challenge
• Undeniably courageous yet soft
• Stealthy yet tempestuous
• Heart full of warmth yet fearsome

Working within the Catch A Fire agency brand umbrella, the team created a bold new look for their team's collateral, mechanise and maybe even a tattoo! Embracing the Catch A Fire extended graphic colour palette ‘Tangerine’ to bring to life a loom that we instantly connect with Tigers. This, combined with soft but detailed Tiger graphic elements, brings the internal brand to life.