ABOUT

In creating this new brand, I saw a real opportunity to launch a fresh and engaging brand that the housing association sector and wider housing, construction and infrastructure industry could relate to. Developing a brand that is instantly recognisable by using a bold and vibrant cloud to illustrate new ideas and positive thinking for the future. The simplicity of the slant in the identity is to show the different sides of the housing sector working together. I used the slant throughout the branding to direct attention.