ABOUT

Brief
C-Screens is a leading UK out-of-home TV network that uses premium screen locations, smart targeting, and data-driven insights to connect brands with audiences in real-world environments. We first partnered with C-Screens in 2022 on their initial rebrand. Since then, the company has experienced significant growth and returned to us to refine their brand execution so it better reflects their future direction. The goal was to move away from the bold, multi-coloured aesthetic and create a cleaner, more streamlined identity that allows their services and work to take centre stage.

Execution
We began by identifying the client’s needs through a review of the existing site and its pain points. This informed a round of research, including an analysis of key competitors and how their sites were executed. A primary objective was to better engage C-Screens’ core audiences—agencies and commercial estate owners—by clearly separating and presenting service offerings. This clarity ensured that visitors could quickly understand the value available to them.

Alongside this, another important focus was elevating the use of imagery across the site. The previous design didn’t fully showcase the impressive work C-Screens delivers or the high-profile locations in which they operate. Working closely with the C-Screens marketing team, we redesigned the homepage, navigation, and footer, while refreshing key design elements such as colour and typography. The result was a modernised identity and a revitalised website that could be confidently shared with potential clients and partners.

A standout feature of the final design was the introduction of a blurred navigation, helping direct users’ attention and providing a seamless, focused journey through the site.

Result
The website was developed and is maintained by our in-house team on a WordPress CMS, supported by custom front-end code. Built with HTML, CSS, and JavaScript, and enhanced with animations from the GSAP platform, the site delivers an engaging, visually rich experience. The result is a clear and intuitive user journey that highlights C-Screens’ services and showcases the impact of their work.