ABOUT

In 2018, BACARDI launched #TheFutureDoesntSuck campaign in partnership with nonprofit ocean advocates Lonely Whale to help eliminate millions of single-use plastic straws. To get the word out about #TheFutureDoesntSuck, BACARDI came up with a way to give consumers an alternative to throwing out their straws: turning them into music. With the goal of eliminating one billion plastic straws by 2020, the brand launched the Straw Vinyl program in September 2019 to collect used straws from partner bars around the country and upcycle them into limited-edition vinyl records – transforming something that sucks into something that slaps.