ABOUT

Boehringer Engelheim is the world’s largest privately owned pharmaceutical company. The client invited us (Emperor) to their headquarters in Germany to pitch for their 2025 annual report. My role was to produce a creative concept using their newly established brand guidelines and develop several pages to give a feel of how the new report could look.

The 2023 report was rich in content, particularly stories, so we needed to anticipate that next year’s report would follow a similar pattern. As a team, we decided that we’d need to create a clear navigation that could be accessed at all times, so the user could get to the content they wanted as efficiently as possible.

I aimed to reflect the feel of a magazine, utilising the neutral colour from the brand’s palette and using a column style layout for the main body areas. To simplify the user journey, I created a sticky side navigation that would open to fill the screen, allowing a seamless transition between sections.

The client was inspired by our work for the pitch design, which resulted in a lot of conversation post-pitch. However, they ultimately opted to stay with their current agency.