ABOUT

A campaign that plays on a home truth. Everybody knows a variety pack cereal is too small to have on its own, so people mix them up and put two cereals together. We took this home truth and turned it into a fun freak show that uses the well-known Kellogg’s characters as the faces of the campaign.

To create a buzz around this concept a fun freak show circus traveled around und the U.K. Tickets where up for grabs inside each of the Variety Packs.

Along with this the Kellogg’s sound sampler was created. Users simply need choose from the different sounds on the Vinyl’s and mix up your own crazy soundtrack! Share this on Instagram/Facebook/Twitter and be in for the chance to win our Kellogg’s DJ for the night. Things become more interesting when you Mix It Up.