ABOUT

Hey Cycle! Representations of Cycling on Children's TV: Why we are what we watch and how on-screen active travel matters was conceived as a data report to support The Bikeability Trust's Cycle to School Week Campaign, by showing how few children's TV characters and shows depict cycling as a regular activity for leisure, exercise and journeys.
I came up with and pitched the concept, undertook the research and created a narrative outline based on research results, going back and forth between creating a new tone of voice that blended the charity's style guide with something new for this specific project, and filling in data blanks with additional research. Design was contracted out to my brief.