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Whisky packaging has gone off-piste. Introducing Johnnie Walker Blue Label Ice Chalet — a limited edition whisky housed in cross-body puffer bag, inspired by the oversized forms of Perfect Moment’s ski couture. Reversible by design, Ice Chalet’s bag is multifunctional, transforming into a luxury cross-body for a second life on the slopes.

The 200-year-old Scotch brand set out to break down barriers to a new cultural occasion by behaving like a disruptive luxury fashion house. The result is the ultimate ski-season fashion accessory—and the disregarding of every rule of Scotch LTO packaging.