About me
Currently a Lead UX Designer at Amazon, driving navigation and personalisation for global online stores. Previously worked on AI innovations, vendor tools, and groundbreaking services like a prescription glasses builder.
Over 20 years of experience in technology, media, finance, and e-commerce. I specialize at uncovering and analyzing complex problems, crafting innovative solutions, driving development, implementation, and continuous improvement.
Original 9th key start-up member at Wonga, pioneering a new industry, growing to 500+ employees, expanding to the EU, US, and Asia. Led the brand creation, designed and built online services and marketing strategies.
Skills
Branding, Graphic Design, Marketing, Product Design, Research & Development, UI / UX / Digital / Web / Graphic Designer and Developer, UX/UI, Web Development
Sector Experience
Branding, Design, E-Commerce, Finance, Information Technology, Marketing, Media, Mobile, Online / Web, SAAS
Awards
interactive media awards, The Webby Awards