ABOUT

For my final major project at university, I set myself a brief to create a campaign that targeted adults, and kids, aged 5-9, to get kids to transition from their electronic device to a printed book.

I, therefore, created a service, 'Vitae', which would be a campaign held within National Book Week. This would be a service linked to the schools, so the pupils would be handed this postal box, and within it would be;

A5 booklet, describing the benefits of reading books, along with how to get kids to transition to books

A bookmark
A voucher entitling them to a free kids books
An A5 foldout, which would be an extract from a kids book. They would then have to register for their next month's extract.
An A5 reading activities list
An A5 'to read' list