ABOUT

Along with three other course mates, the four of us was contacted by a member of staff from Northampton University. We were set with the challenge of producing a foldout A6-A3 map as part of his course for future students. The client specified within a meeting that he would like a large design to be designed on one side with the supporting text on the reverse side. The message underpinning this design is that motivation is influenced by three factors: feelings of autonomy (control), competence (effectiveness) and relatedness (connection). So we made sure that our colour choice for this brief reflected these factors.

The client also specified that he was envisaging two pathways, one with a positive angle and one with a more negative. So with that, we agreed to produce a series of geometric illustrations to resemble the positivity and negativity purpose of the map.