ABOUT

For this brief, I was faced with the challenge to tell, inspire and engage customers with the brand and what they stand for. As the brand stands for being; bold, mischievous, inclusive and rooted in Somerset, I wanted to really show this by producing an eye-grabbing label design along with a fun and interactive digital piece.

The interactive digital outcome allowed consumers to scan the QR code placed on the label. This was only possible when the cider is chilled enough due to the use of Chromazone ink within the label. Once the consumer scans the QR code, they simply upload their best shot of where they are drinking for a chance to win a selection of Orchard Pigs ciders.

Supporting these outcomes was a variety of A5 flyers that represents Orchard Pig’s attributes.