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Ireland were certainly on fire during the opening weekend of the 2015 Rugby World Cup, winning their opening match against Canada.

Also on fire were these great images by our ‪Shanghai‬ artists Alex Goodwin and Eva Jin alongside agency Boys & Girls and mobile operator Three UK.

The images also won Bronze and Silver at the Kinsale Shark Awards 2015! A big congratulations goes to the artists involved on the project, with both butterfly and fire images requiring equally challenging sets of skills.

For the butterfly image, we layered up hundreds of butterflies, layering the cutouts with shadow layers to follow the lighting of the original Johnny Sexton shot. Where the butterflies break away from the players body we also took fabric texture from his shirt to cover the butterflies.