Riding on the success of Tata Motor's Tiago India launch campaign along with the resounding nationwide appreciation of Happy Finish’s Tiago 360 VR experience, Tata along with FCB Ulka approached us with the task of creating all the still imagery for their latest upcoming launch of their new vehicle - the Tata Hexa. This project demanded our proven prowess over CGI imagery and image retouching, and FCB trusted us to deliver quality and precision - our 'Happy Finish' promise.
Our talented team in India got to creating these assets, right from scratch. In-house CGI artist Subak Patwardhan developed the car model (exterior & interior) from the ground up in CGI.
Once the modelling was completed to perfection, our in-house retouch artists Sunil Tank, Amit Ghadi, & Prashant Sonawane worked their skilled and experienced flair into bringing these images to life.
These vibrant and crisp images, in all their high detail, have been used for the vehicle's nationwide launch to support both ATL & BTL promotion activities. Along with OOH, Print, Digital and Social Media, these images are also utilized in the vehicle brochure, available now in all Tata Motors showrooms across India.
Client: Tata Motors India
Agency: FCB Ulka
CGI Artists: Happy Finish - Subak Patwardhan
Retouchers: Happy Finish - Sunil Tank, Amit Ghadi, Prashant Sonawane
Production: Happy Finish - Akshay Bhosle
Account Manager: Happy Finish - Sushmita Bhattacharya