ABOUT

The Following 45 Presentation slides illustrate the Conceptual Model of R.A.K Chamber logo Creation for their re-branding approach and it is consists of two major sections:

1- The Logo Technical Guidelines

A- Concerns about Logo Elements
( color palette with its variations - Typographic palette and the clear space placement)
B- The Logo Application in Design Practice
C- The Logo applications on samples materials ( printing perception)

1- The Logo Conception

How did we apply the scientific ( A.R.M.M model Guidlines) theory approach to create the R.A.K Chamber logo and to triggers the following 4 cognitive events in order to create an effective logo.

A- GRABBING ATTENTION ( Theoretical study)
B- TRIGGERING RESPONSE ( Theoretical study)
C- EXPRESSING MEANING ( Scientific illustration )
D- BEING MEMORABLE ( Theoretical study)