Hannah Guerrero Digital Creative Director /​ Social media (Netflix España & Portugal)

ABOUT

If we talk about politics, on Netflix we have the best candidate, that´s why we needed to be present on the most important debate of Spain´s history.
We needed to get the perfect speaker, and we had it home. Frank Underwood just had to bang his fist on the table.
This is how he became the lead character of a debate he was not invited for.
The snowball had started to grow. The results: we switched from online to offline generating millions of impacts, we generated talks with thousands of people, including candidates like Pablo Iglesias.
And we exported the idea to other markets, including the american.

MADEIT CREDITS

  • NetflixClient
Project featured: on 3rd October 2016

House of Cards - Spain elections

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