Hannah Thorn Senior Account Director


The new Huawei P20 Pro smartphone essentially puts a professional camera in your pocket. We took its advanced AI technology, which is trained to help you take amazing pictures, and built an interactive chatbot on Facebook Messenger. Budding photographers could then upload their photos, where they were reviewed and rated by the P20 Pro’s AI algorithm. 50 influencers from 10 countries encouraged their followers to upload their photos to the chatbot over the course of five weeks. We generated over 1M entries.


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