ABOUT

Brief:
Design the packaging for a new ice cream brand.

Concept:
People have been speculating about a possible ninth planet entering our solar system, which they are calling Planet X. I thought it would be an interesting concept if astronauts discovered that it was made entirely of ice cream! The strap line 'sample a taste of space' is to suggest to consumers that they are lucky enough to be sampling a piece of something rare and precious, collected by astronauts, from a planet millions of miles away; creating a perception that it is more than just ice cream in the tub.