ABOUT

Brief:
Produce an annual report for Herman Miller which is consistent with their brand.

Concept:

I think what makes Herman Miller different to other businesses and furniture manufacturers, is not only their unique and beautifully crafted chairs, but also their innovative practises and technologies. I called the annual report ‘The Innovator’ as that expresses a strong and bold message of what they stand for and continuously aspire to be. The movement in the headings is intended as an example of their innovative practises and their unpredictability. I tried to keep the layout clean and make interesting use of the white space to convey Herman Miller’s modern, simple and elegant style.