ABOUT

LIV. DIGITAL MONEY ENHANCER FOR MILLENNIALS
To redefine money management for a new generation, my team created and launched a brand new digital banking app for millennials in less than a year – moonlighting as a personal lifestyle enhancer, and powered by mindful money. Three years later, and Liv. is now the leading digital bank in the UAE, with multiple awards.

As well as creating their highly-publicised chat bot, Olivia, I helped define the global millennial strategy, led the voice within UX and beyond – and wrote every single word – from micro-copy to campaign.