ABOUT

Equals Five is a new marketing agency who needed an entire brand creative and website. I started with the logo with a brief to design a contemporary, geometric style brand mark, which then set the tone for the rest of the brand. Choosing a bright colour palette for the logo, the magenta is so punchy and leans towards the contemporary side of the brief. The entire palette is refreshing and friendly, which was important to achieve for a people centric brand.
The logo gave way to a graphic device which could be used within the photography, wrapping around people to create movement and depth. The end result is a powerful combination of colour, photography and graphic device.