As a print designer, it was brilliant fun to branch out and create an app for CycleSurgery. The Digibook is the first of it's kind for the brand and is a cross between a lookbook, brochure and selling tool to complement the website.
In designing the app, I took inspiration from the Summer 16 print brochure and developed it into a style that would work for screen.
It is very modular design, which allowed me to be flexible with each page; it meant I could work with tabs, video, imagery and text very fluidly, whilst still keeping a consistent style throughout.
Each section is marked off by a typographical intro; this not only introduces the discipline but leads the user into each category with a colour pop, reminding them where they are in the book, and being used as an ascent to highlight tabs and create a strong contrast with the imagery and dark blue background.
Learning how to use InDesign to create interactive elements was a great challenge and I very much enjoyed exploring different ways of working. I love designing for print, but there is something pretty awesome about designing an interactive magazine.