ABOUT

The Digibook was the first of its kind for the brand and was a cross between a lookbook, brochure and selling tool to complement the website.
In designing the app, I took inspiration from the previously designed print brochure and developed it into a style that would work for screen. It is a very modular design, which allowed me to be flexible with each page; it meant I could work with tabs, video, imagery and text very fluidly, whilst still keeping a consistent style throughout.
Each section is marked off by a typographical intro; this not only introduces the discipline but leads the user into each category with a colour pop, reminding them where they are in the book, and being used as an accent to highlight tabs and create a strong contrast with the imagery and dark blue background.