ABOUT

The lovely ladies at Glazed All Over asked me to rebrand their pottery shop and I had great fun doing so. I met up with them and realised quite early on we had a similar view of what to do, which made life really easy.

I started work with the logo and chose a quirky, hand-drawn vintage style typeface that just matched their personalities. The original was textured, which at first I loved because it reminded me of the mottling of pottery glaze. For a logo, however, this would get too complicated, especially when used small on things like business cards, so I decided to remove it. I was also unhappy with the styling of the original 'r' on 'Over,' so I redrew it to make it. The original was a lovely victorian style 'r' which I loved, but wanted something less complicated which would be clear and legible to all ages. Finally, I smoothed out the detail, adding some extra flourishes and taking some out that I wasn't keen on.

I'm really pleased with the end result; it looks a bit wobbly round the edges, which reflects the handpainted pottery but emits a nice friendly, approachable feel.