ABOUT

Spirits Network is the world's first shoppable streaming entertainment channel. Based in New York City, it is a streaming entertainment channel dedicated to the world of premium spirits. Watch hours of entertainment, buy directly from the shop, or keep up to date with the latest premium spirits. We were in charge of the marketing and designs of the channel - from web pages, social media, emails, to branding their additional products. ​​​​​​​

The aim was to increase the audience for the client Spirits Network using a range of digital design and marketing techniques. We were in charge of this from the proposals, organisation of email and social media management to the output including copywriting and call to actions.

The challenges faced with the client was that they didn’t work with their own imagery at all, so we had to get creative. We have direct contact with the clients team daily and would get advice from them regarding tone of voice of the brand via their channels, and everything else was created by us. It was common to try different techniques to design - some focusing on the mysterious dark approach, some featuring 3D animation. Me and the design team would often use sites such as Pinterest and Dribbble to research design trends of spirit bottles and what we could use the market strategically.

When designing for Spirits Network, I found the most powerful outcomes were those that were detailed to the point of creating somehting compeltely new,