ABOUT

Background:
The Grown up Chocolate Company wants to share the enjoyment of chocolate to adults the same way it excites children, they value quality and wants humour in their packaging. The new product allows customisation of their chocolate bars and its wrappers, it is only available through e-commerce.

Brief:
Create an original and inventive packaging design for a new personalised chocolate product.

Solution:
Inspired by the strapline, ”Nice try kid but it’s not for you!”, which indicates a failed attempt of stealing the chocolate. I created “kids” to steal and claim their ownership over the bar.

As an e-commerce, no practical/real prevention has to take place.