ABOUT

Discarded is a game-changing drinks brand that is creating incredible products through waste-reducing, sustainable practices. The company approached us to create a suite of photographic promotional assets (cut-outs & styled shots) as well as some cocktail-making videos to celebrate the launch of their new banana peel rum.

The exciting challenge of this brief was that the aesthetic needed to be aligned with their eco-friendly brand values. This manifested in sourcing renewable/sustainable barware and props, such as a focus on earthenware (marble, wood, ceramics, fabrics) and even using a bamboo shot-glass!