Hamzeh Alfarahneh Fashion Creative Director

ABOUT

With NOT JUST A PUMA we explore the question, In a world full of devastation can humans find common ground?

In our quest, we found that Love has the power to dissolve the barriers and remind us of our similarities in order to guide us towards the reconciliation of our differences.

Collection breakdown, and descriptions:
Love Rainbow
-Ends-
The love rainbow design is made out of organic shaped, hand beaded patterns that mimics that of marble veins, this design discusses the various facets of love which includes motherly (teal), passionately (pink), brotherly (mango), romanticly (red) and neighborly (silver). Love Rainbow comes in PUMA Ignite and PUMA Hybrid.
Pont des Art Et Tokyo
This assemblage pays tribute to two of the most iconic romantic landmarks in popular culture. First the Pont des Art bridge in Paris, which is commonly known as the love bridge due to the tradition of mounting locks on the bridge’s fence by lovers to signify their everlasting bond. Secondly, Tokyo during cherry blossom season, which is romanticized both in literature and on the silver screen. The Pont des Art Et Tokyo comes in PUMA Ignite Netfit.
Love = Mama Africa
There is one kind of love that trumps them all; the love of a mother! Love = Mama Africa depicts how Mama Africa shows her unconditional love using her vast arsenal, whether it’s in the food or comforting gestures Mama Africa keeps on giving without expectations. Love Love Love comes in PUMA Ignite.
Boarders
Boarders is a college that addresses the following quote by Mikhail Gorbachev:
“Peace is not unity in similarity but unity in diversity, in the comparison and conciliation of differences.”
Applique panel describes how humans need to loosen up their borders in order to start acknowledging the differences to establish a common ground. Each bead symbolises one human; if we collectively loosen up our walls we can lay the foundation to bridges. Boarders comes in PUMA Ignite limtless SR Escape and PUMA Muse EOS.




Date created: February 2019 2019-02-01T00:00:00+0000
Date published: 5 March 2019 2019-03-05T20:20:51+0000

MADEIT CREDITS

  • NOT JUST A COMBClient

NOT JUST A PUMA

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