Hamzeh Alfarahneh Fashion Creative Director


The following motion graphics are intended for Instagram Story and IGTV, taking inspiration from Absolut brand personality, I have created four 15s clips highlighting one aspect of the Absolut personality while referencing the other aspects subtly in each clip. Moreover, a soundtrack has been created with each clip in order to intensify the experience and make it an audio-visual experience.

Below is a brief description of the clips:

Against the Tide:

Swiming against the tide is an act of boldness, daring to forge your own path and push boundaries along the way. The sea is rough and full of surprises thus only the boldest, grounded and the most confident may forever see their lives evolve.

As Vast as the Universe:

Creativity is as vast as the universe, yet as fragile as the petals of the flower. Do not be afraid to explore the spark inside of you, open your senses and mind to the creative energy and always keep the ball rolling.


We as humans are a collection of cells, our cells are a collection of DNA made out of a collection of genes. Our genome is and will always be the same regardless of our believes, sex, gender, race and religion. At the end of the day, we are the same.

The Wit Dance of Love

Love is fun and fun reincarnates in many ways, but often we are looking for the perfect dance. Is there such a thing as the perfect dance? Can we recreate the moans and grunts of our most memorable and satisfactory acts of fun? I for one would rather live to create novel acts of love.

Bold: Against the Tide
Creativity: As Vast as the Universe
Inviting: XX/XY
Witty: The Wit Dance of Love

Created by Hamzeh Alfarahneh

Instagram: @farahneh

Note: The last video is the combination of all four clips.

Date created: June 2018 2018-06-01T00:00:00+0100
Date published: 3 October 2018 2018-10-03T13:56:38+0100