ABOUT

Concept:
AN IGTV with a Gif style graphic which moves along with the beat alongside lyrics which appear across the screen as the artist speaks them.

Execution:
As the title and lyrics speak of drinking Rum Punch I first took a picture of a bottle of Captain Morgan, cropped it and edited the colour and brightness in Photoshop. I then created a gif style animation in After Effects of a bottle and glass moving into the shot. the bottle lid then unscrews and the bottle rises up and pours rum into the glass which then moves out of shot. I also created the gif animation to move on beat with the track.
I then used a Font I had previously used for this client and edited each word of the lyrics to appear on screen as the artist speaks then in the track.

Result:
The style and intricate detail was highly commended by the artist. This video will be scheduled for release in the following months.