Hamish Macdonald Global Executive Producer

ABOUT

The Tide Super Bowl commercial was a campaign that aired in real time, creating an interaction between viewers and the Super Bowl programming. Nylon Studios' composer Adam Moses scored the Super Bowl commercial, creating an energetic, fun and percussive music track that aids and uplifts the story.

AWARDS

Cannes Lions - Gold
Clios - Gold

MADEIT CREDITS

  • TideClient

Who pooled - Tide 'Super Bowl 2017'