ABOUT

'Those who look at the world differently have the power to change it’. Scottish Leader wanted this TVC to capture what it really means to challenge the norm, to go against the status quo, to celebrate diversity and to define themselves as the whisky that does not follow traditions - whether they be societal or cultural traditions, or the traditions and beliefs that have defined other whiskey brands. We want to use the TV commercial to get our target audience to take notice of the brand, by using an artist that is counter cultural and bold in his efforts to see the world from a different lens.