ABOUT

For Hollard Life, we were briefed to change the perception that Hollard is only a funeral insurer. This piece seeks to shift consumers' thinking about life and funeral insurance. After all, an important part of a life well lived is the legacy we leave behind for our loved ones. "Abantu Bazothini" is a Zulu phrase that translates to "What will people say?". A true insight for many people. The TVC was supported by a through-the-line campaign that came to life through radio, OOH, digital and social.