ABOUT

A project where I was commissioned to create the brand identity for an up and coming professional boxer.

This project began with a view to initial create some logos, but grew into so much more. While creating the identity I also directed a photo shoot with the client, which resulted in some really powerful imagery. Along with the branding and imagery I was able to create some promotional posters for his debut and additionally his second outing as a professional. As part of the branding exercise I was also able to create the shorts that Mikael now wears in all his bouts as a pro.