ABOUT

Being the Senior Designer of the Dixons Travel estate within Dixons Carphone, I was afforded the opportunity to redesign the current Dixons Travel store format.

This project entailed ensuring this new design show our stores at being at the forefront of new technology, which was done by introducing live digital content screens to keep customers up to date on the latest and greatest in tech, as well as the offer available to them.

The entire store palette was selected with customer neutrality in mind, with all material chosen to maintain a minimal environment that allowed our products to remain the focal point of the store.