ABOUT

Self directed study to commemorate the collaboration between Adidas & Parley. Adidas recently teamed up with Parley to produce a new product that used plastics dredged from the ocean that was recycled and incorporated into the product. Only 7,000 pairs were manufactured initially, but they aim to make 1 million pairs by the end of 2017.

My concept was to create a number of retail design solutions from a Window VM execution, to in store displays for products and apparel by using recycled plastics to further tie into the overall product theme.