ABOUT

I had to create a video able to shed light on the technical specifications of the helmet and to evoke an emotional impact. Furthermore, a wind tunnel was necessary to emphasize the key feature of the helmet (CASC system). All this on a low budget. I chose to give a big role to both the design phase and the use of the helmet in the street, while focusing on its most important feature. But the key to success has certainly been the use of desaturated colors, dirty shooting and high contrast images, able to emphasize a dramatic effect. The idea came from the need to show not only the characteristics of the helmet but also its versatility in everyday use. We proposed the subject, chose the location, identified the right vehicle, shot and edited the footage, taking care of visual effects, texts and music. Video shooting with the motorcycle was made along a mountain road, while the helmet was filmed in studio, where we built a machine able to simulate the wind tunnel and another one for the fall of the rain. But we could not forget the helmet design process, still made by hand with pencil and paper. The result was an emotional product video.