ABOUT

I was asked to design the graphic for an exhibition stand of roughly 400 square meters, on the occasion of ITMA 2015. Moreover they asked me to provide an image consultancy about the panels inside the stand, made in fabric by local fashion designers. The solution was provided through four ideas presented by mockups, all of them based upon vector graphics applied to a 3D rendering. At the end I worked on a design realized half in vector and half in bitmap graphics as finally requested by the client. The choice of colors and shades was crucial to recall the identity of the brand. The consultancy for the construction of the inner panels and interior graphics was essential to the completion of the entire graphic design. All this led me to achieve my biggest graphic design and printed surface: roughly 150 square meters.