ABOUT

The difficulty was twofold: on the one hand we had to give a special and intriguing image to the structure, without falling into banality, on the other hand we were asked to build a corporate identity based solely on a draft pre-existing logo. I used minimal layout and simple texts with the necessary amount of sophistication to create the right appeal. The prevalence of black was chosen to dampen the eccentricity of color combinations and design solutions. I chose formats, paper and layout, studying in detail the entire production process, from concept to release. Besides the client required a website with a simple and intuitive layout, which could be easily seen even on small screens, without increasing costs for creating a responsive layout. To obtain the maximum visual effect we were charged to do the photo shoot. The particular cut of the photos was crucial to create the intriguing image of the structure, especially the motel.