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Make an advertising campaign relating to a range of new products, for the portal of the METRO Cash & Carry. The campaign involved the creation of four banners for each product. Organize a photo shoot for participating in the biennial fair TUTTOFOOD 2015 – MILANO WORLD FOOD EXHIBITION and the creation from scratch of audiovisual material to be projected on the stand. Starting with the cornerstone of McCain philosophy elements such appeal of shapes, rustic character of the product, the predominance of black and yellow, I have introduced the alternative graphics. The purpose was to innovate the graphic idea behind the layout while maintaining a strong bond with the hallmarks of the brand. The choice of new layouts and new graphic elements, that could be adapted to different products, gave a fresh identity to the brand. Video and slideshows has been produced with a precise aim: to build in few minutes the great image of the brand.