ABOUT

I was asked to rebuild the company image in order to reposition the brand at the top of microwave technology market. I chose not to focus on the products technical specifications, but to emphasize the motivations and ideals underlying the creation of specific technical solutions. We completely renewed the corporate identity using a graphic design focused on the added values of the company products. Thanks to the new corporate image we achieved a considerable repositioning in the market. CEM became the third Italian brand in microwaves laboratory solutions. The growing strength of the brand has resulted in a significant sales increase.