ABOUT

We partnered with Drax to bring their purpose-led messaging—Climate Positive. Nature Positive. People Positive to life through bold, expressive visual identity design. Our creative work focused on reflecting complex sustainability commitments into clear, optimistic visual language. We developed a versatile design combining custom illustration, impactful typography, and nature-inspired elements that could be used across internal comms, digital platforms, and campaign assets. The result is a cohesive identity that reflects Drax’s commitment to positive action, while feeling approachable, modern, and human at every touchpoint.